Charitable fundraising has become ever more urgent in a time of extensive public spending cuts. However, while the identity and motivation of those who donate comes under increasingly close scrutiny, little is known about the motivation and characteristics of the ‘askers’, despite almost every donation being solicited or prompted in some way.

In her book The New Fundraisers: Who organises charitable giving in contemporary Society?, Dr Beth Breeze explores what kind of people make good fundraisers, and argues that fundraisers share many similar characteristics with their donors.

Beth will tell us more about this and the research that she conducted over a three-year study that looked at the identity, characteristics and motivation of fundraisers in the UK, and explain why the evidence that she collected has led her to argue that it is not possible to understand giving, without accounting for the role of fundraising.


This lunch and learn is open to all Pears Grantees but will be particularly relevant for chief executives, senior management, fundraisers and trustees. If you’d like to book a place please contact Rachel Franklin (

Trainer Biography

Beth worked as a fundraiser and charity manager before co-founding the Centre for Philanthropy at the University of Kent, where she now leads a team conducting research and teaching courses on philanthropy and fundraising. She has written the annual Coutts Million Pound Donor Report since 2008, co-authored Richer Lives: why rich people give (2013), The Logic of Charity: Great Expectations in Hard Times (2015) and co-edited The Philanthropy Reader (2016). Her latest book The New Fundraisers: who organises charitable giving in contemporary society? has won the AFP Skystone Research Partners book prize for 2018.

Extra Information

The event will start at 12pm with lunch and end at 2pm.

A vegetarian lunch will be served; if you have any dietary requirements please let us know.

JHub is in Haskell House, 152 West End Lane, London, NW6 1SD. For directions please follow this link.

Please note there is no parking at JHub.