A master class in maximising the use of your organisation’s resources.

JHub are delighted to host the Cranfield Trust’s masterclass: Getting the Most Out of What You Have – how to maximise your organisation’s existing resources.


Charities are always looking to maximise their impact, and they are doing it in a world of uncertainty; uncertain finances, uncertainty about supporters, uncertainty about staff.  It’s easy to feel caught in a dilemma. Should they cut resources and somehow “do more with less?” Or should they add resources, investing in new plans and systems in the hope of a greater impact?

Deep down leaders may suspect neither adding nor cutting will deliver. They think: “If we cut, will we lose key knowledge and relationships? Will we just overload the people who remain, and damage our reputation? Will we end up actually incurring new, unintended costs? On the other hand, if we add, it’s risky! What if it doesn’t work fast enough, or doesn’t work at all?”

Dr. Andy Bass, from Bass Clusker Consulting, will help attendees to explore these questions and will help them understand how they could tap into neglected sources of productivity, and respond more confidently in uncertain times.

His approach says: “Let’s not add or cut at all, at least not yet. Instead let’s ask: ‘What can we do to release further potential in the resources—services, products, relationships, people, know-how—that we have already?’”

Andy will share a range of examples, and there will be the chance to discuss the ideas with other attendees.


This event is open to JHub residents and alumni, Pears grantees and other invited, organisations.

If you are interested in attending this masterclass, please contact info@jhub.org.uk

Trainer Biography

About – Dr. Andy Bass

Andy helps executives and entrepreneurs release untapped potential from resources they already have. He has worked across a wide range of industries and sectors including professional and financial services, packaging, technology, creative, health, and education, in the UK, US, Scandinavia, Mexico, Russia, India, and China.

Andy has taught at Warwick and Aston Business Schools, and for the Aston Centre for Executive Development, and is on the ‘Big Thinkers’ panel of #oglivychange at Ogilvy & Mather.

An active member of the Birmingham (UK) business community, Andy is a former member of the West Midlands Regional Advisory Board of Common Purpose and a former Board Director of Birmingham Forward. He is currently a mentor at Entrepreneurial Spark, and is the author of “The Performance Papers: Incisive Briefings for Busy Leaders.”



About – Cranfield Trust

Cranfield Trust is a national charity offering free business skills, advice and guidance to voluntary, community and social enterprise organisations.

They offer:

  • Individually tailored business consultancy for charities working in the areas of poverty, disability or social exclusion.
  • Online HR advice (for any charity registered in England and Wales).
  • Specialist charity masterclasses and training on topics including finance, business planning and marketing.

Since 1989 they have conducted more than 3,000 projects for charity clients – all free of charge and with the help of more than 950 volunteer management consultants, who provide charities with pro bono business expertise.


Extra Information

The session will start at 12.30pm with a networking lunch. A vegetarian lunch will be served, if you have any dietary requirements please let us know.

The Masterclass will begin at 1.00pm and finish at 4.30pm

JHub is in Haskell House, 152 West End Lane, London, NW6 1SD. For directions please follow this link 

Please note there is no parking at JHub.